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6 mistakes communications departments can’t afford to make
Corporate communications departments are a vital part of a company’s structure. They help shape how, and whether, the world sees the company. But sometimes they get too big for their britches. Don’t...
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Who are you?
Take a look at your company’s “About” page. Does it mention any of the actual people in the organization, or is it a generic company description of “we” this and “we” that? Good marketing focuses on...
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